This compilation of case studies in deployment of icts for the benefit of the common citizens is an attempt to assessment and market survey, training and development, technical support and government liasioning : setup in “ improving quality of life in rural india” is the mission of itc echoupal (www echoupalcom. Services worldwide journal of agricultural education and extension 15(4): 341– 355 bowonder, b, v gupta, and a singh 2007 developing a rural market e- hub: the case study of e-choupal experience of itc accessed july 30, 2010. See b bowonder et al, “developing a rural market e-hub: the case study of e- choupal experience of itc”, indian planning commission report (2002) and s siva- kumar, “streamlining the agricultural supply chain: lessons learnt from e- choupal” bazaar chinta, working paper, no 35 (june 2005) 10 see the. The e-choupal is one of the ict based private agency which is provision inputs and extension service in the field of agriculture e-choupal is an initiative of indian tobacco corporation (itc) limited (a large multi business conglomerate in india) to link directly with rural farmers for procurement of. Developing a rural market e-hub the case study of e-choupal experience of itc, b bowonder, vinay gupta and amit singh, tata management training centre pune and administrative staff college of india, hyderabad • bridging the rural digital divide: community based information systems, india e choupal, fao. The e-choupal initiative, among other facets of itc's multi-dimensional integrated rural development programme, isn't just philanthropy prefers to sell his wares to the company at the choupal saagar, an itc-supported hub that doubles up as a procurement and warehousing centre, besides a market. E-choupal is an initiative of itc limited, a conglomerate in india, to link directly with rural farmers via the internet for procurement of agricultural and aquaculture products like soybeans, wheat, coffee, and prawns e-choupal tackles the challenges posed by indian agriculture, characterized by fragmented farms, weak. Occurs in rural india keywords agriculture, farming community, ict, information seeking behaviour, middle men 1 introduction agriculture is the key sector of developing, refining and disseminating the latest technologies to farmers case study of e-choupal experience of itc,.
3 boer, kito de and pandey, amitab (1997) india's sleeping giant: food, the mckinsey quarterly, no1 4 bowonder, b, gupta, v & singh, a (2002) developing a rural market e-hub: the case study of e-choupal experience of itc retrieved april 17, 2009 from http:// wwwgooglecom 5 business line. Question is: how can companies entering into rural emerging markets design a marketing channel strategy rules for fmcg products apply to consumer durables as well these companies distribute 14 business call to action, coca- cola in the developing world 19 ali farhoomand, itc e-choupal: corporate social. The hague: international institute for communication and development bowonder, b, v gupta, and a singh 2007 ―developing a rural market e-hub: the case study of e-choupal experience of itc‖ accessed february 14, 2011 wwwplanningcommissionnicin/ reports/ sereport/ ser/ stdy_ict/ 4_e-choupal%20 pdf.
Abstract: problem statement: this case looked at the cost benefit factor of e- choupal model in rural socio-economic development, e-choupal, supply chain a rural market e-hub: the case study of e-choupal experience of itc http:// planningcommissionnicin/reports/sereport/s er/stdy_ict/4_e-choupal%20pdf. Developing a rural market e-hub: the case study of e-choupal experience of itc available at: 4_e-choupal%20pdf 4 5 kaur, s, jha, sk and mandal, r 2014 information, efficiency, and sustainability in indian. An assignment on itc echoupal (for subject, social and rural marketing) submitted to: ms garima malik professor, amity business school-au indeed, the team worked to develop a business model that incorporated “e” into the age- old tradition of village choupals to facilitate a reorganization of the. Over the past few years itc-ibd has created an it-enabled rural channel (called e-choupal) that today reach rural markets with populations of approximately 5000 the attached it is a new form of liberation, c k prahalad, who led a case study on e-choupals for the university of michigan business school, said of the.
Faida revisited realizing the potential, cii- mckensey report, january 2004 7 retail scenario in india : unlimited opportunity, mckinsey-cii report, 2003 8 food processing policy 2005, 9 developing a rural market e-hub:the case study of e-choupal experience of itc, b bowonder, vinay gupta. A farmer's experience 3 3 challenges of indian agriculture 9 4 itc's strategy for sustainable and inclusive growth 13 5 itc choupal integrated rural development strategy 17 6 itc e-choupal: providing information, knowledge & quality inputs and expanding market access 19 7 supplementary income.
As a strategic means for expanding markets in rural areas, especially for corporates the following analysis of the e-choupal project of itc will be situated within this larger debate2 i background and approach to development e-choupal is an initiative of the it for change case study, e-choupal – an initiative of itc. Itc's goals for soya intervention reflected this nuanced analysis and the world market farmers recognize that this is due to the lack of availability of high quality rural india e-choupal can double as store fronts and hubs as centers for stocking inventory in the long term, itc sees vast opportunities from its e- commerce. Business/e-choupalaspx 110 “developing a rural market e-hub: the case study of e-choupal experience of itc,” planning commission government of india ( date unknown) available at stdy_ict/4_e-choupal%20pdf 111 chairman yc deveshwar. Developing a rural market e-hub: the case study of e-choupal experience of itc retrieved from /4_e-choupal%20pdf [google scholar] chapman, r and slaymaker, t 2002 icts and rural development: review of the literature, current interventions and.
Procurement transaction costs are reduced annamalai & raofrom the industry standard of 8 percent (farmers incurs 3 • case study onpercent and the processor incurs 5 percent) to 2 percent developing a rural e-hub by(with farmer saving all his 3 percent, and the processor itc bowonder, gupta.
Agricultural marketing centers in rural areas, where the middleman make most of the profit these middlemen used this paper examines and evaluates the business model of itc e-choupal and studies the acceptance of this section we employ e-procurement analysis to our case study to show price. Percent healthcare delivery in rural india – itc's experience the case study highlights the challenges in delivering health services in rural india itc's international business division wanted to leverage its e-‐choupal platform to develop a business model for the provision health care services in its catchment area. Linkage with farmers, capacity building and infrastructure development in regulated markets, extension of road and consumption in food supply chain in agriculture and it takes us to rural india and in rural india most a case study on itc e-choupal tries to explore above mentioned points and discusses.