This case details the history of southwest airlines from its inception in 1971 until 2004 the case provides details of southwest's business model and reasons for its success it ends with a description of the company's competitive pressures in 2004 the case can be used for a course in service operations or strategy. Case analysis: southwest airlines strategic fit direction over the years thousands of students have had southwest airlines (swa) assigned to them as a case study their answers have focused on swot analysis, porter' fives forces and recommendations for action few if any have ever truly grasped the ever so.
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Southwest airlines : case study 1 just plane smart harvard business school – case study summary abhishek mehra balaji p saruabh ranadive sarang bhutada 2 the setting it's summer of 1993 southwest is expecting delivery of two uncommitted planes. Justin heinze citation: daniel diermeier, justin heinze, southwest airlines flight 1248 (c), kellogg school of management cases , (2017) , 101108/casekellogg2016000312 downloads: the fulltext of this document has been downloaded 21 times since 2017 abstract: supplements the (a) case.